The Chevelle was first introduced by Chevrolet on September 26, 1963. This slimmed down version of the Impala was Chevrolet’s answer to the midsized automobile for growing families.
The billboard advertisement below was actually four (4) ads (from top to bottom) that were posted only a few weeks before the Chevelle was at Chevrolet dealers.

The Chevelle became very popular with two door coupes, convertibles, 4-door Malibu’s, wagons and more.The Chevrolet Motor Division went to considerable effort to properly market and sell the Chevelle in late 1963 and 1964.

Chevrolet dealers were invited to see the actual car before it was sold. The Chevelle could be purchased as a special order car or it could bought right from the dealer’s lot.
The Chevelle soon became one of Chevrolet’s success stories and the desire for more horsepower under the hood became a passion for most auto manufactures in the 1960s.

Chevrolet wanted to compete with power and so the Chevelle came with a 327 CI engine in 1964. But, it was in 1965 that the Z-16 Chevelle was introduced with a 396 CI engine.

Check out this billboard. It was seen by millions and the car was purchased by tens of thousands.
Detailed Chevelle specifications per year links below:
1964-chevrolet-chevelle-specifications-options
1965-chevrolet-chevelle-specifications-options
1966-chevrolet-chevelle-specifications-options
1967-chevrolet-chevelle-specifications-options
1968-chevrolet-chevelle-specifications-options
1969-chevrolet-chevelle-specifications-options
1970-chevrolet-chevelle-specifications-options
1971-chevrolet-chevelle-specifications-options
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